Visual Representation

Of Cognitive Functions

Photo collage that aims to visually decode information based on the Jungian theory.        
The starting point of understanding personality types.

Why does it matter?

Insights are formed by understanding the internal information processing of our consumers. This theory explains the how and why factor. While we do use all 8 cognitive functions, their order of use and prioritizing differs which explains how we use our time, why we have a certain approach towards things and how we express things.

Skills used: abstract reasoning, visual thinking, mastering theory, conducting interviews, observation, forming and testing hypothesis in order to test the accuracy of the information before presenting it.

Ni, Introverted Intuition. Si, Introverted Sensing. Fi, Introverted Feeling. Ti, Introverted Thinking. Ne, Extraverted Intuition. Se, Extraverted Sensing. Fe, Extraverted Feeling. Te, Extraverted Thinking.
Cognitive Functions
Mental Models, Mentalizing
Nerve Cell, Perception, Decision Making, Brain
Ni Function, Introverted Intuition
Ne Function, Extraverted Intuition
Si Function, Introverted Sensing
Se Function, Extraverted Sensing
Fi Function, Introverted Feeling
Fe Function, Extraverted Feeling
Ti Function, Introverted Thinking
Te Function, Extraverted Thinking

Alpha Quadra

Decision making functions: Ti (Introverted Thinking) and Fe (Extraverted Feeling).
Perceiving functions: Si (Introverted Sensing) and Ne (Extraverted Intuition).

Personality Types Part of the Quadra: INTP, ENTP, ISFJ, ESFJ.

INTP Personality Type ENTP Personality Type ISFJ Personality Type ESFJ Personality Type

Beta Quadra

Decision making functions: Ti (Introverted Thinking) and Fe (Extraverted Feeling).
Perceiving functions: Ni (Introverted Intuition) and Se (Extraverted Sensing).

Personality Types Part of the Quadra: INFJ, ENFJ, ISTP, ESTP.

INFJ Personality Type ENFJ Personality Type ISTP Personality Type ESTP Personality Type

Gamma Quadra

Decision making functions: Fi (Introverted Feeling) and Te (Extraverted Thinking).
Perceiving functions: Ni (Introverted Intuition) and Se (Extraverted Sensing).

Personality Types Part of the Quadra: INTJ, ENTJ, ISFP, ESFP.

INTJ Personality Type ENTJ Personality Type ISFP Personality Type ESFP Personality Type

Delta Quadra

Decision making functions: Fi (Introverted Feeling) and Te (Extraverted Thinking).
Perceiving functions: Si (Introverted Sensing) and Ne (Extraverted Intuition).

Personality Types Part of the Quadra: INFP, ENFP, ISTJ, ESTJ.

INFP Personality Type ENFP Personality Type ISTJ Personality Type ESTJ Personality Type

Personality Type

Understanding our mindset indepth.

Layers Of Identity

The impact nurture has on us in developing our identity

Through the scope of Enneagram


The second phase of understanding human psyche. The influence that nurture (the environment and environmental/external factors) have on our development.


Skills used: abstract reasoning, visual thinking, observation, theory. From hypothesis to testing and understanding the nurture factor on human beings.